CASE STUDY #2
Tyra Banks Vs. Yifat Cohen
If I can watch it later, twice as fast, I will (maybe).
Martin Lindstrom is a Danish author and Time magazine Influential 100 Honoree.
I never heard of Martin until I found a package waiting by my door.
When I opened it up, I saw a book with a hand written letter in it:
Naturally, I emailed Martin back and we got to talking.
So I sat down and read his book…
turn the book into an interactive game
I turned his book into an online scavenger hunt game, where people choose their own character and had to solve clues and riddles based on the teaching of the book.
Take a look at the pictures below to get a glimpse of what we did:
We gamified the site and drove up engagement through play.
Part of the journey was to discover where in the world was Martin, and so we hosted a hangout from an undisclosed location and invited the players to engage with Martin face to face and get personal branding advice relating to their own businesses.
Check out 01:18:50 where it turned into a real Shark Tank type of episode:
A few days later, Martin had a hangout with Tyra Banks, and when I compared views, retention and engagement it was clear to see that personal connection tramps celebrity status any time.