What is Influencer Marketing?
According to Moz, “Influencer Marketing is the name we give to the process of developing relationships with influential people that can lead to their assisting you in creating visibility for your product or service. This type of marketing depends on you having something great to offer your potential customers, and the audience of the influencer, and it also depends on you building a great relationship with the influencer as well.”
There are two types of Influencers:
- Those who can get you views and impressions, and
- those who can spark conversations and shares.
I do both.