How do you scale human connection on a mass basis? It’s not an easy task, but one done with success by brands like Denny’s, Wendy’s and Netflix on a daily basis. If you can master it, you can create authentic and meaningful relationships with your audience, leading to more sales and better word of mouth.

In this presentation, you will learn:

• What your audience is really craving from your brand- and it’s not a cheaper price tag
• How you can create a truly human and fully automated funnel that converts every time
• The ONE thing that will KILL your relationship with your customers
• 5 words that convert customers into evangelists

Top 5 takeaways:

• Your brand is the basis of all connection. If people can not relate to your brand, they can’t connect to your product. Your brand must have a personality to succeed.
• Your funnel must feel like your brand. Generic words, colors and images will not work. Every piece of the funnel has to be in line with your brand’s personality.
• Use messenger bots as a part of your funnel strategy and make sure they have the same personality as your brand.
• If a customer sends you a message during any part of the funnel, you must respond within 24 hours. If they feel ignored, they will break with your brand.
• “Don’t Keep Me a Secret.” Ask your customers to share their experience with your brand as a part of the funnel experience.

It is said that social media tears us apart, causes loneliness, depression and even suicide. A new study from Chicago University, found that texting and checking Facebook and Twitter come in just below sex and sleep on impossible to resist urges, making it more addictive than cigarettes.
There’s also the argument to be made that social media is just as harmful, forcing someone to recede from the world and into a safe little bubble of status updates and tweets, where human beings aren’t troublesome animals but easily compartmentalized profiles.

But there’s a better, healthier side of social media very few ever talk about – the inner world of communities and unscripted face to face engagements that transcends geographical boundaries and turns strangers into cyber-families.

In this presentation, you will learn:

• What your audience is really craving from you – and it’s not more content or in-depth courses
• The one missing element in every social interaction that will 10x your retention rates
• Why the fall of Blab.im is the best money making opportunity for you
• How to free yourself from constant content creation and build an engaged audience instead
• The power of games – how to leverage game mechanics to increase enrollment and word of mouth advertising.

Top 5 takeaways:

• Focusing on engagement and relationships rather than content creation, is the fastest way to grow your audience and turn them into loyal brand advocates.
• Your sales suffer when your audience doesn’t have confidence in their own abilities to achieve results.
• Replacing step-by-step training with skill-by-skill experiences will result in higher graduation rates, increased word-of-mouth and less time investment on your part
• Integrating Live Video into everything you do – not to broadcast, but to deepen relationship, will ensure your business survives in the next 5 years.
• Empowering your members to become leaders within your community is easily done with the right elements of gamification are in place.

“You are great! But….”

Every passionate entrepreneur has heard these words before, and when the only way to expose and distribute your message was in the hands of big networks, you had no option but to compromise and play by their rules.

Luckily for us, those days are long gone.

Today each of us has the power of a broadcasting media truck in our own pocket, yet many of us still waste it rather than harness it to build our own online empire. Sure, you can rent your space on Facebook, YouTube, Periscope or Instagram.

Or… you can use them as tools to increase your own site’s real estate for free.

In this presentation, you will learn:

• How to amplify your reach, and create conversations across the entire web – in real time and for free
• How to take the guess work out of your marketing, so you always know what your audience’s biggest pain without quizzes, surveys or questionnaires.
• How to build immediate trust, even with cold traffic
• How to create a proven, evergreen funnel on the fly with social proof already built in.
• How to empower your audience to generate all the content you’ll need for the next 4-6 months for you.

Top 5 takeaways:

• Take the best out of what works for webinars and apply them to live, unscripted video interactions
• Use intrigue, challenges and rewards to engage your audience in learning new skills
• Provide high-touch, high-value experiences at scale to create a sense of community and achievements. You will stop competing on price and start competing on value
• Create a momentum of success that inspires your audience to take the next step with you
• Remember that your audience constantly talks and shares – the good, the bad and the ugly. Use their need to share to tap into their own network and amplify your reach.

Interviewing John Gray: Relationships, Men, Women & Stress

The Art of Social Media – Guy Kawasaki & Peg Fitzpatrick on their new book

Martin Lindstrom Small Data, branding interview