ENGAGE OR DIE TRYING.
Don’t “just” get traffic. Build an audience!
Don’t “just” get traffic. Build an audience!
An international speaker, Yifat is one of the very few non-Googlers invited by Google to talk about their own products – communities & hangouts – at their own offices around the world.
Yifat’s talks are packed with action tips, inspiration and humor. Rather than sounding like every other social media expert out there, Yifat’s presentations challenge the status-quo and leave your audience feeling empowered and capable to take action in the right direction.
It is said that social media tears us apart, causes loneliness, depression and even suicide. A new study from Chicago University, found that texting and checking Facebook and Twitter come in just below sex and sleep on impossible to resist urges, making it more addictive than cigarettes.
There’s also the argument to be made that social media is just as harmful, forcing someone to recede from the world and into a safe little bubble of status updates and tweets, where human beings aren’t troublesome animals but easily compartmentalized profiles.
But there’s a better, healthier side of social media very few ever talk about – the inner world of communities and unscripted face to face engagements that transcends geographical boundaries and turns strangers into cyber-families.