– YIFAT COHEN · INTERNATIONAL SPEAKER · STRATEGIST · THAT GEEK
Yifat asks why.
And after 20 years of turning dead lists into $250k weekends, audiences into communities, and overwhelmed experts into trusted authorities – the WHY turns out to matter a whole lot more than the HOW.
From a dead list.
In five days.
Gary Vee’s engagement rate
Retention on 90-min Live
Conversion rate
New prospects in 10 days
$100,000 weekend
“…what it did was really raise and amp up the fricking vibe in the sales team… it was like – I can do this! I can do this every day and I really enjoy it.“
10:1 ROI
“She will deliver ROI of at least 10 to 1. I have witnessed this first hand.”
20 hrs/week freed
“Yifat helped me free up 20 hours each week. I’m an in-demand copywriter, and thanks to what I learned, my income ceiling has been lifted and I now have time to take on new clients.”
As seen on
THE PROBLEM NOBODY’S NAMING
AI made sure of that.
They can Google it. Prompt it. YouTube it. Ask any AI assistant and get a complete, well-organized answer in seconds. For free.
And yet – your clients are still stuck. Still not converting. Still not acting. Not because they lack information. Because they don’t trust themselves enough to act on it. Past failures left them scared to try again.
A lack of information was never the problem. A lack of connection was.
AI can answer every question your audience has. It cannot ignite the spark within them. That’s still a human job. It always will be.
You have audience. You’re not converting them.
70% of the people who engage with your brand raise their hand – then go silent. They’re not gone. They’re just not connected enough to move.
You’re an expert. Nobody knows it.
You watch less-qualified peers win bigger audiences and better contracts. Not because they know more. Because they’ve mastered the art of connection at scale. You haven’t had time.
You’re using AI to do more. It’s not working.
More content. More noise. More automation without soul. Everyone’s using AI to do more – and drowning their audience in information they already had. There’s a better question to be asking.
HI, I’M YIFAT COHEN
Connection. Community. That’s the whole job.
I finished my Israeli Air Force service, bought a one-way ticket to Chile, packed a tent, and left with the confident assumption that everyone speaks English.
They do not.
Eight months, one volcano summit, two bungee jumps in Ecuador, and a lot of hitchhiking with Argentine truck drivers later – I understood something no book could have taught me: connection isn’t a feature. It’s the whole product.
Then Google+ happened. I was one of the first 100 people invited. In a platform nobody cared about, I found my tribe – and built something that outperformed Gary Vaynerchuk and Guy Kawasaki. Not because I was louder. Because I understood that people don’t want content. They want to feel something.
Now there’s AI. And everyone’s using it to do more, faster, louder. I have a different idea.
THE BEGINNING
Israeli Air Force
Discipline. Precision. The understanding that the people beside you are the mission – not the equipment.
THE DISCOVERY
South America – 8 months, zero Spanish
One volcano. Two bungee jumps. The realization that connection finds a way when you create the conditions for it.
THE PROOF
Google+ – First 100 in
Built a community that outperformed the big names. Made clients $250k in five days. Proved the thesis: it was never about the platform.
THE DISCIPLINE
Krav Maga – Green Belt
Some things cannot be delegated. Knowing the difference between those things and everything else is the whole game.
THE CURRENT CHAPTER
AI-First for Well-being
The most powerful tool yet – in service of the same mission it’s always been. Connection. Community. What else is there?
Always have been. Here’s what that actually means.
I’m That Geek who finished her Air Force service and immediately bought a one-way ticket to South America with a backpack, a tent, and zero Spanish. (Turns out the world does not, in fact, all speak English. Filed that away.)
I’m That Geek that Google flies around to speak about their own products. As a non-Googler. Let that sink in.
I’m That Geek who got 4× the engagement of Gary Vaynerchuk and Guy Kawasaki – not by being louder, but by actually showing up.
I’m That Geek who gets 80% retention on a 90-minute hangout, 40% conversions, and $250k for a client in 5 days – because people don’t want content. They want to feel something.
I’m That Geek who now uses AI to do the work – so humans can do the living.
I’m That Geek who asks “what do we actually want more time for?” before anyone in the room touches an automation strategy.
I’m That Geek who earned a Krav Maga green belt, because some things cannot be delegated. Knowing the difference between those things and everything else? That’s the whole game.
I’m That Geek who interviewed Tom Chi about inventing Google Glass, T.J. Marchetti (SVP Digital Marketing, The Walt Disney Studios) about bringing the Muppets back, Ben Jealous about almost being killed for a story – and made everyone in the room feel like they had a front-row seat.
I’m That Geek who took Entrepreneur on Fire’s Google+ from the dark woods of ignorance to the beautiful fields of opportunity. John Lee Dumas’s words, not mine.
I’m That Geek who bungee jumped off a bridge in Ecuador. Twice. (The second time was research.)
I’m That Geek who stands up in a room full of Apple users and asks what is wrong with you people.
I’m That Geek who worships Brené Brown and still struggles with vulnerability. Working on it. In public, apparently.
I’m That Geek who beat IBM Watson in Rock, Paper, Scissors. Watson called it a statistical anomaly. Sure it did.
I’m That Geek who will be as invested in your growth as you are. If not more. Phillip Stutts called it: “She cares more about helping and delivering than anybody I’ve ever been around.”
I’m That Geek who will try everything at least once. Unless it’s pork. That’s a filthy animal.
Google+ was a tool. Hangouts were a tool. AI is the best tool yet. The day a better one shows up, she’ll be first in line.
“Thanks for taking Entrepreneur on Fire G+ from the dark woods of ignorance to the beautiful fields of opportunity.”
“Her System Makes It Easy To Stay Consistent, Be Relevant And Visible Without The Immense Time Investment That Busy Experts Like Me Just Don’t Have.”
“She literally whipped out a full website, sales funnel and copy in less than a week. So if you’re listening to this, get some Yifat in your life.“
WORK WITH YIFAT
Whether you want her on your stage or inside your strategy – the conversation starts the same way. With a call.
FOR PODCAST HOSTS & EVENT ORGINAZERS
The conversation your audience hasn’t heard yet. Not another “here’s how to use AI” episode. A guest who asks WHY – and has 20 years of results to back up the answer.
FOR BUSINESS OWNERS & EXECUTIVES
You don’t want to automate your culture out of existence. You want AI that frees your people to actually connect — with each other and with your customers. That’s where the revenue lives.
She personally reviews every inquiry. You’ll hear back within 48 hours.
Fasten your seat belt and enjoy the ride!
