ENGAGEMENT MARKETING

NOTHING HAPPENS UNTIL SOMEONE FEELS SOMETHING

Gone are the days where a big list meant a reliable income.

Gone are the days where people freely opted into any free offer put before them.

Gone are the days of a distant celebrity or a guru on a podium.

So if you’re feeling like you constantly give, give, give (through your social media posts, videos, emails and newsletters) and it’s time for you to get some too,

You’re in the right place!

See, marketing is shifting and not many have caught up with the changing times yet.

So before I show you how you can free your time from constant content creation, from being everywhere and not getting anything tangible out of it, let me first prove to you the power of engagement!

Our Engagement Strategy gets us 73.6% conversion rates.

Check it out >>

CASE STUDY #1

Over 15 Million followers Vs. 60,000

Don’t strive to be popular. Be interesting.

A few years ago I interviewed Chris Messina, a former Google employee, on the topic of Google+

At the exact same time, Guy Kawasaki was interviewing Gary Vaynerchuk about the books they both wrote.

Here’s a breakdown of what went down that day:

	Guy & Gary’s Interview	Yifat’s interview
Platform	Hangout	Hangout
Length of interview	30 minutes	124 minutes (4 times longer)
Reach	15,000,000 on ALL social platforms	60,000 on one platform (G+)
Interview format	A closed discussion between the panel	Open, Unscripted – anyone can join live and on video
Location	Google+, YouTube	Google+, YouTube driving traffic to my own site
Engagement
Views	x	4x
Comments	x	4x
Shares	10	25

A few years later, Guy’s interview passed mine by 300 views… but it never topped the engagement levels and the buzz, conversations and reach that took place through the live event.

In pictures:

Click on any image below to enlarge. Scroll right or left to see all screen shots.

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Chris-messina-Yifat-Cohen-Gary-Vaynerchuck-jan-2016

2 Years later - more than double the shares

CONCLUSION:

Many people are afraid to start because they’re comparing themselves to big names out there. But to make a great living, feel like you’re making an impact and a difference in people’s lives you need to learn to capture attention and build up your engagement.

And it’s much easier than you think.

CASE STUDY #2

Tyra Banks Vs. Yifat Cohen

If I can watch it later, twice as fast, I will (maybe).

Martin Lindstrom is a Danish author and Time magazine Influential 100 Honoree.

I never heard of Martin until I found a package waiting by my door.
When I opened it up, I saw a book with a hand written letter in it:

Click to enlarge.

Naturally, I emailed Martin back and we got to talking.

Martin loved the engagement I’m getting on my Google+ profile and wanted to collaborate on marketing his new book – Small Data.

So I sat down and read his book…

turn the book into an interactive game

I turned his book into an online scavenger hunt game, where people choose their own character and had to solve clues and riddles based on the teaching of the book.

Take a look at the pictures below to get a glimpse of what we did:

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We gamified the site and drove up engagement through play.

Part of the journey was to discover where in the world was Martin, and so we hosted a hangout from an undisclosed location and invited the players to engage with Martin face to face and get personal branding advice relating to their own businesses.

Check out 01:18:50 where it turned into a real Shark Tank type of episode:

A few days later, Martin had a hangout with Tyra Banks, and when I compared views, retention and engagement it was clear to see that personal connection tramps celebrity status any time.

This is not unique to us. Just compare Lindsey Stirling’s YouTube videos and sold out shows with Joan Rivers’ show – In Bed with Joan.